“Know Your Brand – Know Yourself”

Identify YOURSELF as a Professional Performing Artist 

Why do you need a LOGO?


One of the most important things artists tend to overlook as they carve out their careers is the creation of their image. As superficial as it might seem, an artist’s image and smart, cohesive branding plays a big role in achieving success.

In a social media-dominated world, potential fans often come across your image before even hearing one of your songs, and a profile picture or Instagram post might be the thing standing in the way of getting more listeners. With resources like social media sites and apps, easy website builders, and graphic design tools, it’s not only possible—but necessary—for artists to begin building their brand. Creating your brand might seem a bit daunting at first, especially if the thought of selling yourself doesn’t seem all that punk rock, but it’s important nonetheless. Good branding reveals the artist’s style, interests, personality and aligns with their music, beliefs, and overall message. Whether its album covers, profile photos, website bios or merchandise, it’s important that artists establish a recognizable, interesting image with which to align themselves.

This is where traditional advertising comes into play — ensuring you have good promo photos, eye-catching album designs, and memorable logos. These factors will always be important, but in today’s digital media landscape, artists have the ability to go beyond the typical tropes of advertising and have some fun with branding. No matter what the product, consumption doesn’t happen in a vacuum. It’s part of a larger culture and people use brands to construct their identities. This couldn’t be more true with music, and social media is a great tool to construct your own identity, as well as see how consumers react to your image.

Benefits on a Well Developed Website?

What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your personal brand and its shocking to witness how many business don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.


As a performing artist you need to know where your fans/ target audience are. But what if your fans know your name and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your personal brand.

Create a sense of professionalism

A website is a place for you to keep contact information, basic information about your band (name, members, genre), and much more. Essentially, it is a one-stop way for others to know who you are and if they are interested in contacting you. Having a website with all of this information on it shows others that you are serious about your music/industry.

An Instant Image

You can keep a list of past shows as well as future ones. This along with your contact information turns your website into a virtual resume. This is an important tool for connecting with other musicians and performing artists. Networking is a critical part of promotion, and a good virtual resume eases the process.

Get Work!

Having all of your information in one place can help you get into shows much more easily. You can share your music, your style, and your contact information with owners of restaurants, venues and others in a way that makes it easy for them to book you. It just takes sending one link (to your website) and opportunities will open up.

Multimedia capable

Through a website, you can create links, post videos, music, and pictures, and much more. The ability to incorporate many different kinds of media all in one place is important for providing a way for viewers to quickly and easily get a feel for your band.

Social Network

This is another important tool for fans and viewers. By visiting your website, a user can access all of your social media accounts, making this an easy way to spread your social media apps and websites. Having all of these links in one place helps your fans to connect with you and can lead to stronger relationships.