“Know Your Brand – Know Yourself”

Identify YOURSELF as a Professional Performing Artist 

In a social media-dominated world, potential fans often come across your image before even hearing one of your songs, and a profile picture or Instagram post might be the thing standing in the way of getting more listeners.

With resources like social media sites and apps, easy website builders, and graphic design tools, it’s not only possible—but necessary—for artists to begin building their brand. 

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Creating your brand might seem a bit daunting at first, especially if the thought of selling yourself doesn’t seem all that punk rock, but it’s important nonetheless. Good branding reveals the artist’s style, interests, personality and aligns with their music, beliefs, and overall message.

Whether its album covers, profile photos, website bios or merchandise, it’s important that artists establish a recognizable, interesting image with which to align themselves.

YOU MUST DO WHAT OTHERS DON’T

TO ACHIEVE WHAT OTHERS WON’T

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